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  • Synapsys Hosts Launch and Business Forum on Current Market Trends
    Synapsys Ltd., an IT consultancy and solutions company, hosted a launch and business forum Wednesday bringing together industry experts from the region who provided insight into current market trends.

    The focus of the launch was "Navigating a Shifting Terrain: Insights into Competing in a Changing Marketplace" and featured high-profile speakers such as Mrs.Samina Rizwan, Regional Director, SAGE – West, Oracle Corporation, Mr, Matthew Togher, Vice President, Sales & Marketing, APAC, Fiserv, Soju Skariah – Regional Sales Manager for Sungard in AisaPac and Mr. Aravinth Kumarasamy, the invitees included professionals representing leading Sri Lankan corporations.

    "This event was an opportunity for us to introduce Synapsys to the Sri Lankan market, and more importantly, to showcase our philosophy of combining a knowledge of market trends with hands-on experience, giving our clients real and workable solutions that are ahead of the game," said Dinesh Fernandopulle, CEO Synapsys Ltd. He added that given the current financial climate, market players' goals should be to reap maximum benefit from their IT investments.

    The event was focused on offering real value to the audience through valuable insights and experiences shared by the speakers, providing provided perceptions on current trends, empowering the audience with new directions to compete in a changing and consumer-driven market.

    The highlight of the evening was a keynote presentation by Mr. Cyrus Daruwala, Managing Director of Financial Insights APAC (an IDC Company). His core message was simple…he says, at the end of the day, "a customer is a set of data and the key to success is the best use of that data". The stark reality for Sri Lankan companies is that the lines between industries are blurring, banks for example no longer compete only with other banks they now have to compete with Telecom Service Providers who are delivering financial services products to customers, he said. He added, therefore, the time to think differently is now – the time to adopt the right technologies that help you use your customer data best is now.

    This theme was echoed in other presentations as well, while internet and mobile-based services and solutions were highlighted as one of the core trends with a potential to further grow a company’s profitability.

    The forum also touched on some aspects of the current global financial crisis which has threatened most economies and companies across the globe. In response to concerns on how the crisis would affect Sri Lanka, the panel of speakers noted that Sri Lanka and several other ASEAN countries sit outside the ambit of this crisis as their economies are not as deeply coupled with that of those nations that are at the core of the crisis. Instead of a crisis this can be seen as an opportunity for companies in the region to grow and to fill the void and lack of confidence in the global players in your market.

    Synapsys is a subsidiary of DFCC and commenced operations in 2006. The company, which began with a highly-skilled team of IT specialists, has rapidly expanded to include niche teams of industry-focused consultants providing bespoke solutions to their target clientele. While having a wide service offering, Synapsys' current focus includes Mobile Solutions, Business Intelligence and Managed Services which are core drivers in the market today.

    With a combination of Information Technology, Consulting and Outsourcing services, Synapsys provides complete solutions to meet their clients' goals. Their wide range of service offerings have been constructed to increase cost-effectiveness, improve revenue generation and integrate complicated IT systems into streamlined and unified infrastructures.